Hustle – Pop-Ups, Slide-ins and Email Opt-ins


Hustle is the ultimate marketing plugin for building a mailing list, targeted marketing, lead generation, building a social following, improving conversions, and growing your business.

Hustle let’s you easily grow your mailing list or display targeted ads across your site with pop-ups, slide-ins, widgets, and shortcodes.

Get Busy With Social Sharing

Plus, Hustle now includes top social icons for easily building your following on your favorite social networks. Quickly enable the most popular social networks and use floating social, widgets, and shortcodes to add followers.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Reddit
  • LinkedIn
  • VKontakte

Hustle Makes Styling Easy

Hustle let’s you quickly style your marketing to really pop. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for pop-ups, slide-ins, email opt-ins, and social share bars.

Highly Targeted Display Settings

Hustle has all the behaviors and conditions you’ll need to target visitors with email opt-ins or ads. Use time, on-click, scroll, location, position, page, post, login, category, tag, referral link, and device type to reach more users.

Grow Your Mailing List

Hustle integrates with all the popular email services. Just connect your account and start collecting new subscribers.

  • AWeber
  • ActiveCampaign
  • Campaign Monitor
  • e-Newsletter
  • Mailchimp & Mailchimp groups
  • Constant Contact
  • ConvertKit
  • GetResponse
  • Hubspot
  • Sendy
  • Mad Mimi
  • Mautic
  • Infusionsoft
  • SendinBlue
  • MailerLite
  • iContact

Smart Exit-Intent

Hustle has exit-intent, a favorite of professional marketers, that detects when visitors are about to leave your site and – BOOM! A pop-up or slide-in to grab their attention.

Adblock is no Match for Hustle

Hustle has the moves and displays pop-ups and slide-ins even when Adblockers try to block your content.

Measure Performance and Results

Hustle includes three handy metrics to help you make better marketing decisions including stats on how many times forms are displayed and submitted and conversion rates.

Features available in Hustle include:

  • Pop-ups, slide-ins, widgets, embeds and after post opt-ins
  • 1 free email opt-in (upgrade to Hustle Pro for unlimited)
  • 1 free custom content ad (upgrade to Hustle Pro for unlimited)
  • 1 free social share bar (upgrade to Hustle Pro for unlimited)
  • Built-in designs editor for simple customization
  • Color match your brand, like magic
  • Smooth display animations
  • Aweber, Mailchimp, Mailchimp groups, Constant Contact, Sendy, Infusionsoft, Mad Mimi, Mauntic. GetResponse & Campaign Monitor Ready
  • Super powerful conditions for targeting your audience
  • Track how many times pop-ups, slide-ins and opt-ins are displayed
  • See submissions straight through WordPress
  • Conversion rates overview
  • 4 default layouts
  • Easy management dashboard
  • New features, layouts and sass coming every month

Do marketing like a pro with the smooth styles, sass and charm of Hustle pop-ups, slide-ins and email opt-ins for WordPress.


  • Easily create pop-ups with amazing animations and preview them as you build.
  • All the display conditions you need for targeted marketing.
  • Quickly create and display a floating social sharing icon bar.
  • Build beautiful pop-ups with any of the 4 included layouts.


WordPress Installation Instructions:

  1. Upload the Hustle plugin to your /wp-content/plugins/ directory.
  2. Activate the plugin through the ‘Plugins’ menu in WordPress.
  3. Configure your desired settings via the Huste settings page.
  4. Done!


What is Hustle and where did WordPress PopUp go?

WordPress PopUp went through a massive makeover and is now a complete pop-up, slide-in and email opt-in marketing suite, so we gave it a new name. With Hustle you get even more options for growing your business. Enjoy all the new features!

Will I lose my pop-ups when I upgrade from WP PopUp to Hustle?

Nope! All your pop-ups will seamlessly be added to the custom content module in Hustle.

Are there any feature limitations with Hustle?

No! Hustle gives you all the same settings and options as Hustle Pro. The only difference is Hustle Pro offers unlimited Opt-ins, Custom Content, and Social Sharing.


Not mobile responsive

It works well on desktop and wider screen but not too well on mobile.
Except you have the patient to write some media query rules. Besides, the general design is not flexible enough to customize.

I did try to use it but too much heavy lifting.

Simple, great plugin.

Very easy to use and configure.

Feature suggestion… a built in link creator so you can create buttons or attach the popup to an image so that it can be called with a click/tap.

Other ways to do that of course, but would still be nice.

Great plugin regardless.

Perfect Popup Solution For Non-Techie

I am not familiar with coding at all. As we all know: Popups do great jobs on engagements with site visitors, but it’s never been an easy job to those non-techies as me. I’ve been looking for a solution that fits my needs on popups and ‘Hustle’ is the one after 2-day experiments. Comparing to Popup Builder or Popup Maker which ranked better, I’ll definitely give a 5-star rating to this great plugin for the easy-to-use interface and working as expected.

Read all 639 reviews

Contributors & Developers

“Hustle – Pop-Ups, Slide-ins and Email Opt-ins” is open source software. The following people have contributed to this plugin.


“Hustle – Pop-Ups, Slide-ins and Email Opt-ins” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “Hustle – Pop-Ups, Slide-ins and Email Opt-ins” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Allow users to unsubscribe from local lists.
  • Allow adding providers as external plugins.
  • Add import/export module functionality.
  • Add duplicate module functionality.
  • Add option to choose if the module should show up after subscription.
  • Fix console error when updating custom form fields.
  • Fix inline social sharing not displaying properly.
  • Use embeds IDs instead of names as unique identifier.
  • Make native social counters retrieve their info asynchronously.
  • Fix MU installation not redirecting to Hustle Dashboard.
  • Fix Slide-in “Test” status not behaving properly.
  • Make embeds widgets follow the defined visibility rules.
  • Allow using the same email twice when subscribing to Mailchimp.
  • Switch to Mailchimp for Hustle’s Free Opt-in subscription form.
  • Fix opt-in form behavior with each provider.
  • Fix iContact settings error.
  • Fix Constant Contact settings error.
  • Fix Sendgrid library conflict.
  • Fix Custom fields behavior on some providers.
  • Fix PHP error when using category conditions in multiple modules.
  • Fix checkboxes and radios issue when the same embed is twice in the same page.
  • Fix various UI details in dashboard and frontend.
  • Add “upgrade” link on plugins page for Free version.

  • Add SendGrid and Zapier integrations.
  • Add API share counters to Social Sharing modules.
  • Add “Save draft” option when saving modules.
  • Add filter to prevent Google fonts from loading.
  • Show GDPR checkbox as required on form submission.
  • Fix SendinBlue “Load more” button behaviour.
  • Improve module appearance on fontend for IE.
  • Fix “Continue” button behaviour on backend for IE.
  • Show GDPR checkbox even if the main content is empty.
  • Fix various UX issues on frontend and backend.
  • Fix various styling issues on frontend and backend.
  • Fix module’s behaviours under certain display conditions.
  • Fix “Floating in respect to CSS selector” setting on Social Share modules not saving.
  • Improve compatibility with Forminator, Contact Form 7, WPBakery Page Builder, The Grid, and Upfront plugins, and with Bridge theme.
  • Fix migration of social stats.
  • Fix PHP notices when changing email provider to Infusionsoft.
  • Improve alert behavior on module edit pages when navigating away.
  • Improve email providers process of subscription and saving settings.
  • Make Youtube video stop when closing popup.
  • Fix stats from all sub-sites modules showing up on multisite.
  • Fix connection issue with Hubspot.
  • Serve resources from a consistent URL in GTmetrix.
  • Fix Mautic URL saving issue.
  • Improve the way modules are prioritized to show up.
  • Fix module fields not showing in frontend when enabling and changing “Custom size”.
  • Fix “on click” trigger when no animation is set.
  • Fix “After Content” display settings having different results after upgrade.
  • Fix “exit intent” triggering when interacting with forms.
  • Increase free version limitations.
  • Add new “Upgrade” modal.


  • Add GDPR frontend checkbox option to modules.


  • Add MailerLite and iContact Integration.
  • Update E-Newsletter integration to be consistent with other integrations.
  • Fix various styling issues on frontend and backend.
  • Fix minor backend UX issues.
  • Fix an issue with ConstantContact only saving to the first email list.
  • Fix homepage not obeying module display conditions when showing recent posts.
  • Fix an issue with ConstantContact where redirecting after signing in brought the user to the editing popups even when editing embeds or slide ins.
  • Fix adblocker trigger from triggering even when no adblocker is present.
  • Update 404 display condition behavior to showing on the 404 page or not rather than only displaying on 404 page and no other.
  • Adjusted verbiage for After Slide-in is Closed description to avoid confusion.
  • Disable save button on continue press to avoid accidental multiple saves.
  • Fix slide in and popup shortcode trigger not working since 3.0.
  • Fix some PHP warnings.
  • Improve Hustle frontend accessibility for social sharing.
  • Fix Mad Mimi and Campaign Monitor email integrations.
  • Only show SSL requirement notice for constant contact when necessary.


  • Add legacy support for widgets and shortcodes.
  • Fix issues with local email lists, tracking, and custom CSS not getting migrated properly.
  • Fix various style issues.
  • Fix issue with ActiveCampaign incorrectly showing duplicate error upon sign up to a separate list.
  • Fix inability to close out of the welcome message on dashboard.
  • Fix Embeds local email list not downloading.
  • Fix Object Caching issue with some hosts where settings appeared to not save.


  • New UI Flow and Design
  • New structure for Hustle modules (introducing Pop-ups, Slide-ins, Embeds, and Social Sharing)
  • Automatic migration from Hustle 2.x to Hustle 3.0

  • Improved ConstantContact Integration.


  • Improved HubSpot integration.
  • Improved Mautic integration.
  • Fixed Custom Content js errors on frontend.


  • New HubSpot integration (static list).
  • Improved ConstantContact integration.
  • Improved InfusionSoft integration.
  • Improved AWeber integration.
  • Improved Mautic integration.
  • Improved SendInBlue integration.
  • Improved Opt-in when provider not set but uses “Save Emails to local list”.
  • Fixed Opt-in signup button not showing on some layouts.
  • Fixed Custom Content front-end JavaScript errors.

  • Improved compatibility with PHP 5.2 and 5.3.
  • Improved the display for MailChimp Groups on frontend.

  • Improved API Connection Security for Integrations.


  • New SendInBlue integration.
  • Added “Load More” button for MailChimp lists.
  • Fixed MailChimp integration issues.
  • Fixed custom colors issues on social sharing admin wizard.
  • Fixed media queries break custom css.


  • Fixed Custom Content conflict with Page Builder by SiteOrigin.
  • Fixed MailChimp integration issues.
  • Fixed ActiveCampaign integration issues.


  • Updated MailChimp integration and used their 3.0 API.
  • Updated “show less than” display condition and now works even “tracking” is off.
  • Updated listing page on each module to show shortcode on shortcode type.
  • Fixed activating Hustle on Multisite re-directs to an error.
  • Fixed IE styles on admin wizards.
  • Fixed IE issues on admin wizards.
  • Fixed conflict with Caldera Forms.
  • Fixed Pop-up “on click” trigger does not do preventDefault.
  • Fixed activating any plugin will redirect a Hustle user to Hustle.
  • Fixed Social Sharing wizard style issues.
  • Fixed Custom Content images not responsive.
  • Fixed Opt-in able to create duplicate additional fields.
  • Fixed IE issues when previewing Opt-in on admin.
  • Fixed Social Sharing issue: disabling “click counter” still shows counter numbers.
  • Fixed close button does not act as ‘Never see this message again’.
  • Fixed Pop-up scroll issue.


  • New social sharing module.
  • New mautic integration.
  • New module dashboard for empty modules.
  • New settings dashboard for empty modules.
  • New toggle option for tracking views and conversion for each module.
  • New error log list for opt-in module.
  • New option to add new fields for opt-in module.
  • New validation for opt-in submission.
  • New option to edit opt-in submit button.
  • New “after_content” preview type for custom content module.
  • New settings link in plugin list.
  • Fixed “Hide all slide in messages for user” option is not working.
  • Fixed custom content widget/shortcode layout doesn’t have styles.
  • Fixed clicking on any field in slide-in opt-in closes it, can’t enter information.
  • Fixed using form submit setting “Refresh or Close” causes custom content slide-in to refresh endlessly.
  • Fixed custom content module “custom css” not rendering on preview.
  • Fixed popup show less than (display condition) not working.
  • Fixed “NextGen Gallery” compatibility.
  • Fixed “Beaver Builder” conflict.
  • Fixed email service fields are not enabled/disabled correctly on opt-in module.
  • Fixed IE issues.
  • Fixed custom css issue with @media.
  • Fixed custom content module not appearing on appearance/widget.
  • Fixed “Embed Any Document” compatibility.
  • Fixed “Contact Form 7” compatibility.
  • Fixed html content is getting stripped on custom content module.
  • Fixed Hustle not filtering by tag.
  • Fixed custom content module “custom css” doesn’t recognize html tags.
  • Fixed “Caldera Forms” compatibility.

  • Updated dashboard copy.

  • Fix: Custom content slide-in not showing on frontend.


  • Add: ConvertKit integration.
  • Add: Custom post type support.
  • Add: Auto-enable Opt-in shortcode and widget when creating new one
  • Improved structure, events and performance when showing modals.
  • Improved UI by using sprites instead of icon fonts.
  • Fix: In a specific Country display condition is not working.
  • Fix: Slide in Trigger shortcode button doesn’t work.
  • Fix: Page scrolled option on optin.
  • Fix: Minify issue conflict with W3 Total Cache.
  • Fix: MailChimp lists have a hover effect.
  • Fix: Custom content form submission.
  • Fix: Popup overflowed height.
  • Fix: Never see again option behavior.
  • Fix: Issues with Hustle on mobile.
  • Fix: Extra content showing on hustle custom content.
  • Fix: E-newsletter integration issues.
  • Fix: Hustle breaks Backer Theme.
  • Fix: On Opt-in listing, shortcode toggle not saved persistently.
  • Fix: Unsaved content warning after saving individual creation steps.
  • Fix: Youtube continues to play when popup is closed.
  • Fix: Migration issues from WordPress Popup


  • PopUp is now called Hustle.
  • Automatic migration for existing pop-ups into custom content.
  • Add: Major redesign for better user experience.
  • Add: New Custom Content module.
  • Add: New Opt-in module.
  • Add: New Dashboard page.
  • Add: New Settings page.
  • Add: New top conversions table.
  • Add: New top conversions graph.
  • Add: Grouped color in palette customization.
  • Add: Optional action button to custom URL in Custom Content module.
  • Add: Opt-in module can be used as shortcode in Custom Content module.
  • Add: Choices of auto responsive size or custom size for Custom Content.
  • Add: Separated save button when creating or editing module.
  • Add: Categories criteria in Display Conditions.
  • Add: Tags criteria in Display Conditions.
  • Add: Posts criteria in Display Conditions.
  • Add: Pages criteria in Display Conditions.
  • Add: Modules Overview in Dashboard.
  • Add: WP Notification for migrated pop-ups
  • Fix: Pop up on exiting page.
  • Fix: ‘close button acts as never seen again’ not working.

  • Improve the popup javascript to display popups.
  • Update and clean up background code.
  • Fix issue, that prevented users from deleting popups.
  • Fix issue with extra “\” slashes in admin preview.
  • Fix permissions of the Popup custom post type.
  • Fix issues with twentysixteen theme.
  • Many small bugfixes in the background.

  • Fix compatibility issues caused by WordPress 4.3 changes
  • Fix a PHP notice about invalid foreach value
  • Fix bug that removed backslashs “\” from popup contents upon saving
  • Remove debug output when saving a PopUp

  • Fix incompatibility with ACF Pro plugin
  • Fix issue that made rules inaccessible (not clickable in editor)
  • Fix several PHP warnings and notices

We added a lot of PRO features to the free version:
* Free version can activate up to 3 PopUps at the same time!
* Free version can now use the custom CSS editor for PopUps!
* Free version now suppors PopUp Animations!
* Free version can use all Form Submit actions!
* Free version unlocked the Color options for PopUps!
* Small code improvements to avoid PHP notices

  • Add a link target option for CTA Button (use _blank to open CTA in new tab)
  • Add JS hook ‘popup-submit-process’ to allow manual updating of popup contents after form submit
  • Simplify PopUp template structure to encourage creation of custom templates
  • Fix XSS vulnerability (add_query_arg/remove_query_arg)
  • Fix several small issues with different rules

  • Fix incompatibility with Custom Sidebars plugin

  • Fix several small bugs
  • Fix URL rules that check for https:// protocol
  • Improve “Full URL rule” to check all protocols

  • Fix incompatibility with Custom Sidebars plugin

  • Fix small JavaScript error


  • Add PopUp Animations (PRO version)
  • Add Behavior option: Form submit behavior (PRO version)
  • Add new meta box: Custom CSS for individual PopUps (PRO version)
  • Add validation of PopUp shortcodes for the current loading method
  • Fix an issue where the PopUp closes when Gravity Forms is submitted
  • Fix the on-URL rules in Ajax loading methods
  • Fix the Ajax loading methods when Strict-Mime-Check is enabled

  • Fix error on servers that run older php version than 5.3

  • Better: Improved handling of forms inside PopUps
  • Better: Ajax calls improved to prevent security errors by iThemes, etc.

  • New: Allow page to be scrolled while PopUp is open.
  • Fix: Prevent PopUps from staying open after submitting a form to external URL.
  • Fix: PopUps without content can be displayed now.

  • New: Two new WordPress filters allow custom positioning and styling of PopUps.
  • Fix: Correctly display Meta-boxes of other plugins in the popup-editor.
  • Fix: Plugins that use custom URL rewriting are working now (e.g. NextGen Gallery)
  • Fix: PopUps can be edited even on servers with memcache/similar caching extensions.
  • Fix: Resolve “Strict Standards” notes in PHP 5.4
  • Fix: Rule “Not internal link” now works correctly when opening page directly.
  • Fix: Rule “Specific Referrer” handles empty referrers correctly.
  • Better: Forms inside PopUps will only refresh the PopUp and not reload the page.
  • Better: Detection of theme compatibility for loading method “Page Footer” improved.

  • New: Added Contextual Help to the PopUp editor to show supported shortcodes.
  • Fix: Logic of rule “[Not] On specific URL” corrected.
  • Fix: Close forever now works also via click on background layer.
  • Better: Improved info on supported shortcodes.


  • Fix: For some users the plugin was not loading after update to 4.6
  • Fix: Old Popups will now replace shortcodes correctly.


  • Completely re-build the UI from ground up!
  • Migrated PopUps to a much more flexible data structure.
  • Merged sections “Add-Ons” and “Settings” to a single page.
  • Removed old legacy code; plugin is cleaner and faster.
  • New feature: Preview PopUp inside the Editor!
  • Three new, modern PopUp styles added.
  • Featured Image support for new PopUp styles.

  • Performance improvements
  • Fixed issue with dynamic JavaScript loading
  • Added PO_PLUGIN_DIR in config for changing plugin directory name

  • Added missing translatable strings
  • Updated language file

  • added collation to tables creation code
  • updated require calls to include directory path
  • moved custom loading out of experimental status
  • set default loading method to custom loading


  • Added different custom loading method that should be cache resistant and remove issues with other ajax loading method.
  • Made On URL rule more specific so that it doesn’t match child pages when the main page is specified


  • Added option to switch from JS loading to standard loading of pop ups.
  • Added ability to use regular expressions in the referrers and on url conditions.
  • Prepared code to make it easy to upgrade interface for future releases.


  • Updated for WP 3.5
  • Added initial attempt to distinguish referrers from Google search and referrers from Google custom site search.


  • Removed unneeded css and js files
  • Updated language file


  • Moved popover loading js to be created by a php file due to needing extra processing.
  • Fixed issue with directory based sites loading popover script from main site.
  • Fixed issue of popover loading on login and register pages.


  • Updated Popover to load via ajax call rather than page creation for cache plugin compatibility


  • Major rewrite
  • Multiple PopUps can be created
  • Fixed issue of network activation not creating tables until admin area visited
  • Updated code to remove all notifications, warnings and depreciated function calls ready for WP 3.4


  • WP3.3 style updating


  • Initial release