Title: Google Content Experiments
Author: Glenn Mulleners
Published: <strong>July 22, 2012</strong>
Last modified: December 14, 2013

---

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![](https://ps.w.org/google-content-experiments/assets/banner-772x250.png?rev=575659)

This plugin **hasn’t been tested with the latest 3 major releases of WordPress**.
It may no longer be maintained or supported and may have compatibility issues when
used with more recent versions of WordPress.

![](https://s.w.org/plugins/geopattern-icon/google-content-experiments_9db5c0.svg)

# Google Content Experiments

 By [Glenn Mulleners](https://profiles.wordpress.org/glennm/)

[Download](https://downloads.wordpress.org/plugin/google-content-experiments.1.0.3.zip)

 * [Details](https://en-au.wordpress.org/plugins/google-content-experiments/#description)
 * [Reviews](https://en-au.wordpress.org/plugins/google-content-experiments/#reviews)
 *  [Installation](https://en-au.wordpress.org/plugins/google-content-experiments/#installation)
 * [Development](https://en-au.wordpress.org/plugins/google-content-experiments/#developers)

 [Support](https://wordpress.org/support/plugin/google-content-experiments/)

## Description

Per August 1, 2012, Google discontinued the used of their splittesting software 
Google Website Optimizer. Google Analytics now contains a function called Content
Experiments which can be used to splittest content on your website. This plugin 
enables you to use Content Experiments on your WordPress site.

## Screenshots

 * [[
 * Meta box to insert the experiment code at the post/page edit screen

## Installation

 1. Upload the `google-content-experiments` folder to the `/wp-content/plugins/` directory
 2. Activate the Google Content Experiments plugin through the ‘Plugins’ menu in WordPress
 3. At the post/page edit screen, check the box to activate the Content Experiment 
    for that post/page
 4. Insert your experiment code
 5. Publish the post/page

#### Supported themes and theme frameworks

 * Child themes based on the [Genesis Framework](http://www.studiopress.com/)
 * Themes using the [Infinity](http://infinity.presscrew.com/) WordPress Theming
   Engine
 * [Thematic](http://thematictheme.com/)
 * [PageLines](https://wordpress.org/extend/themes/pagelines/)

If your theme is not listed in the supported themes, you need to perform the following
steps:

 1. Within your theme, locate the file where the `<head>` tag is inserted (probably
    something like header.php)
 2. Place `<?php do_action( 'wpe_gce_head' ); ?>` right after `<head>`
 3. Save the file

By using the plugin, add the Google Content Experiments code to a page and view 
the source code of the web page to verify that the Google Content Experiments code
is actually inserted after the `<head>` tag.

## FAQ

  How do I setup a content experiment?

Please see [this page](http://support.google.com/analytics/bin/answer.py?hl=en&answer=1745216).

  Error message: ‘Call to undefined function wp_get_theme’

The function `wp_get_theme` exists since WordPress 3.4.0. Try to update to the latest
version of WordPress and see if that resolves the issue.

  Error message: ‘Experiment code missing the cookie domain name declared in tracking
code’

The Google Analytics code modifies the cookie domain, but this modification is not
present in the experiment code.
 You should add some extra code to the code you 
get from Google.

_Example:_

In your Google Analytics code there is some code like `['_setDomainName', 'example.
com']`. You should add the following code _above_ the experiment code you got from
Google:

 _udn = “example.com”;

In total, the experiment code you put in the Experiment Code field of the GCE plugin
should look like:

 _udn = “example.com”;

    ```
    <!-- Google Analytics Experiment code -->
    ... Contents of the experiment code ...
    <!-- End of Google Analytics Experiment code -->
    ```

For more info about error messages go to the [Code-Checking Errors](http://support.google.com/analytics/bin/answer.py?hl=en&answer=2364634)
page.

## Reviews

![](https://secure.gravatar.com/avatar/9aa7377267d50f471d54d529091adb09afa5e61f5ba98b29f76b0e5c72eada2e?
s=60&d=retro&r=g)

### 󠀁[Works well](https://wordpress.org/support/topic/nope-does-not-work-anymore/)󠁿

 [dushonok](https://profiles.wordpress.org/dushonok/) September 3, 2016

I tried it with a Genesis child theme – works well. My only problem was to find 
my way in google Experiments UI, which has nothing to do with the plugin 🙂

![](https://secure.gravatar.com/avatar/8577f11323fa111223e49b08cbe1dea51740708b510a645df79e0171f3e2496a?
s=60&d=retro&r=g)

### 󠀁[Does the trick BUT you must add a line of HTML before it works!](https://wordpress.org/support/topic/does-the-trick-but-you-must-add-a-line-of-html-before-it-works/)󠁿

 [fseminario](https://profiles.wordpress.org/fseminario/) September 3, 2016 1 reply

I had to add “<?php do_action( ‘wpe_gce_head’ ); ?>” to my header.php for this to
work on my theme. Almost thought it didn’t work…maybe this step should be placed
at the top of the installation instructions instead of the bottom

 [ Read all 15 reviews ](https://wordpress.org/support/plugin/google-content-experiments/reviews/)

## Contributors & Developers

“Google Content Experiments” is open source software. The following people have 
contributed to this plugin.

Contributors

 *   [ Glenn Mulleners ](https://profiles.wordpress.org/glennm/)

[Translate “Google Content Experiments” into your language.](https://translate.wordpress.org/projects/wp-plugins/google-content-experiments)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/google-content-experiments/),
check out the [SVN repository](https://plugins.svn.wordpress.org/google-content-experiments/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/google-content-experiments/)
by [RSS](https://plugins.trac.wordpress.org/log/google-content-experiments/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.3

 * Tested compatibility with WordPress 3.6
 * Fixed some notices of undefined variables
 * Updated class-wpe-GCE.php and admin/class-wpe-GCEAdmin.php according to WordPress
   PHP Coding Standards
 * Updated language files
 * Updated screenshot

#### 1.0.2

 * Updated Genesis support to be compatible with Genesis 2.0 to support HTML5 child
   themes
 * Added metabox to activate the experiment to the Add new post/pages/custom post
   type screens
 * Added support for Infinity
 * Added support for Thematic
 * Added support for PageLines

#### 1.0.1

 * Fixed bug that inserted experiment code when displaying multiple posts (e.g. 
   on category pages)
 * Updated Dutch translation

#### 1.0

 * Initial release

## Meta

 *  Version **1.0.3**
 *  Last updated **12 years ago**
 *  Active installations **100+**
 *  WordPress Version ** 3.4.0 or higher **
 *  Tested up to **3.7.41**
 *  Language
 * [English (US)](https://wordpress.org/plugins/google-content-experiments/)
 *  [Advanced View](https://en-au.wordpress.org/plugins/google-content-experiments/advanced/)

## Ratings

 4.3 out of 5 stars.

 *  [  11 5-star reviews     ](https://wordpress.org/support/plugin/google-content-experiments/reviews/?filter=5)
 *  [  2 4-star reviews     ](https://wordpress.org/support/plugin/google-content-experiments/reviews/?filter=4)
 *  [  0 3-star reviews     ](https://wordpress.org/support/plugin/google-content-experiments/reviews/?filter=3)
 *  [  0 2-star reviews     ](https://wordpress.org/support/plugin/google-content-experiments/reviews/?filter=2)
 *  [  2 1-star reviews     ](https://wordpress.org/support/plugin/google-content-experiments/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/google-content-experiments/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/google-content-experiments/reviews/)

## Contributors

 *   [ Glenn Mulleners ](https://profiles.wordpress.org/glennm/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/google-content-experiments/)